Presenting at the London Search Engine Strategies Conference

Top niche conferences are the best places to start sales cycles. I will be contributing my bit to the Enclick sales effort at the London Search Engine Strategies conference. I will be presenting tips on exploiting European Shopping Search opportunities.

My presentation is derived from the whitepaper Are you Making The Most of Shopping Portals ? (PDF file). The message is

The “search tail” is often under-exploited by merchants. Most merchants
own product data that can be turned into a “quick-win” in search
marketing terms. My advice is get (1) “your data out” and (2) filter
and push your data to the head of the search. Often the most popular
and profitable keyword emerges from the tail; all a question of finding
it and promoting it to the main page.

A large database of product information is worth its weight in gold in
search marketing terms. Learn to exploit it and you will improve both
search head and search tail. I have analytics for a shopping site
(shopping.enclick.com) that started using dynamic top 10 list of
products and categories based on measuring search traffic to the site.

In essence, data feed marketing is the next generation marketing channel. Send me an email, (paul dot elosegui at enclick dot com) if you want to meet up.

Ecommerce Risk Reduced to Zero with PayPal Virtual Credit Card

paypal

Though security and risk worries are becoming a thing of the past for online shoppers, Paypal has just introduced the ultimate security solution; a debit card for your paypal account.

Hundreds of millions of shoppers using their paypal account to ensure security on their ebay purchases can now use their paypal accounts for all purchases. With the new debit card number associated ot their paypal accounts, shoppers can use this new “paypal credit card” to shop safely on all retailers accepting credit cards.

Paypal accounts are designed with online fraud protection, since they can only be used online. Paypal guarantees fraud protection and polices its account transaction proactively. Online security is heightened by technical encryption and authentication technologies, over and above the standard secure transaction page.

Paypal’s new innitiative to improve consumer confidence online should have higher impact in countries where confidence is still low. The value is limited in the UK and US where credit card companies and major banks have dedicated online fraud units, and confidence is high.

PayPal Virtual Debit Card FAQs – PayPal