Such a stream of cash trickles down to everybody in the online sector. Online advertising prices and revenue naturally goes through the roof, as etailers vie for customers. A rough figure is that 10% of this revenue is respent on online advertising.

The enclick team will shortly unveiling a social shopping experiment, just in time for the Christmas frenzy. It will be interesting to see wheter it attracts a community or not.

All I am saying is that continental etailers dream that mainland Europe fall prey to this dementia too.

Technorati Tags: ecommerce+UK

Posted by Paul Elosegui at November 30, 2007 | UK to Spend €20 billion Online This Christmas (permalink)

Even mighty Google needs to pay bandwidth fees and is moving to offer marketing agencies a platform to advertise on youtube videos. Tu.tv has been the first to offer in video adverts to its advertising clients in Spain. This is what a in video advert looks like.

Technorati Tags: invideo+advert

Posted by Paul Elosegui at November 8, 2007 | tu.tv launches in video advertising (permalink)