Comparison Shopping Engines Contributing More to Online Retail Shopping
Posted under Online Economy > Ecommerce

Moneysupermarket.com, leading loans and insurance comparator, received 13.55% of total traffic from organic search, and 20% from paid search (PPC) campaigns. Hitwise's Bill Tancer reports that 4.2% of traffic to retail sites are now being sent by comparison shopping engines. For certain products, 90% of online shoppers use comparison shopping engines to research a purchase.

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[Disclosure: EUCAP is invested in Enclick Comparison Shopping and data feed marketing service.

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