Presenting at the London Search Engine Strategies Conference
Posted under Online Economy > Ecommerce

Top niche conferences are the best places to start sales cycles. I will be contributing my bit to the Enclick sales effort at the London Search Engine Strategies conference. I will be presenting tips on exploiting European Shopping Search opportunities.

My presentation is derived from the whitepaper Are you Making The Most of Shopping Portals ? (PDF file). The message is

The "search tail" is often under-exploited by merchants. Most merchants own product data that can be turned into a "quick-win" in search marketing terms. My advice is get (1) "your data out" and (2) filter and push your data to the head of the search. Often the most popular and profitable keyword emerges from the tail; all a question of finding it and promoting it to the main page.

A large database of product information is worth its weight in gold in search marketing terms. Learn to exploit it and you will improve both search head and search tail. I have analytics for a shopping site (shopping.enclick.com) that started using dynamic top 10 list of products and categories based on measuring search traffic to the site.

In essence, data feed marketing is the next generation marketing channel. Send me an email, (paul dot elosegui at enclick dot com) if you want to meet up.

Comments

The SES conference starts the week after next in New York and as a contributor you will obviously feel it is worthwhile but it is hard for me to convince my boss that it is. I work at a store that sells area rugs and though things are going pretty well the owner still looks very closely at ROI for any expenditure. Can you or anyone who has been to the conferences give me any ammo to take to my boss that would help me convince him. Thanks

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