Froogle is being elbowed out of the online price comparison sector. Like or not, the essence of a good price comparator is the quality and depth of its database, and the quality of its search. In my opinion, the google search and google base combination will inevitably see froogle out of the the door.

Meanwhile Google is circumspect about Froogle's future, stating

G: Froogle is alive and well. We are continuing to integrate shopping and product search features into Google.com to make it as easy as possible for users to find product information through Google. We don't have any more specifics to share publicly on how this will look down the line but we will make sure to let you know about any developments. [Via John Battelle's Searchblog: News:

Google is no stranger to failed projects. In fact it thrives on them, using the darwinian approach of beta testing a huge number of potentials and only picking the best and fittest projects.